Thursday, December 29, 2011

Brooklyn's largest subway hub will be co-named (not re-named) for Barclays arena (timing, name not yet announced)

To clarify a report on About.com (picked up by the Brooklyn Eagle) that Brooklyn's Atlantic Avenue-Pacific Street Station Goes Corporate, Will Now Be Renamed Barclays Terminal, the MTA confirms that it will be a co-naming, not a renaming.

Neither a precise name nor timing have been announced, but I doubt the co-naming would occur until the arena opens. The official opening date is 9/28/12, but there should be a soft opening in August.

The first-ever sale of station naming rights was announced in 2009, for $200,000 a year over 20 years--a bargain, I'd contend.

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